FINE LINES
& WRINKLES

Fine lines are superficial and closer to skin’s surface while wrinkles are more deep-set. As you age, many fine lines may turn into wrinkles as skin loses elasticity and firmness.

Over time and with exposure to UV rays and pollution, collagen and elastin in the skin may become damaged which causes skin to gradually lose its firmness and elasticity. As this happens, fine lines can form that may eventually turn into deep-set lines and wrinkles.

While fine lines and wrinkles cannot be reversed, there are ways to make them less visible. If your skin is dehydrated, use a moisturizer or hydrating serum to help smooth and plump skin to minimize the appearance of fine lines. For deeper-set lines, use an anti-wrinkle serum which can help improve skin’s elasticity and firmness. An eye cream or serum can also help treat the delicate skin around the eye area where early lines and crow’s feet often first appear.

For younger-looking skin, look for formulas with potent ingredients to help visibly smooth and plump. Some of the most trusted ingredients used in formulas to target lines and wrinkles are Vitamin C, Hyaluronic Acid, Retinol and Pro-Retinol.

If you are just beginning to notice fine lines, start a routine that can help hydrate skin and defend against further damage. Use an eye treatment that targets and treats concerns specific to the eye area and add a Vitamin C serum or other targeted formulas to help visibly reduce fine lines and wrinkles. Apply sunscreen every morning to help defend skin from future damage.

As fine lines begin to deepen, you may want to add more targeted treatments to your routine. Follow your gentle cleanser and toner with a targeted anti-wrinkle serum and swap your daily moisturizer with an anti-aging face cream. Rain or shine, defend skin with SPF to help prevent damage from UV rays.