FACIAL SERUMS

A facial serum is a lightweight, highly concentrated formulation that helps target concerns and improve skin’s overall appearance. Unlike creams and lotions, serums often absorb easily, penetrating below skin’s surface to deliver active ingredients to the skin. With a targeted approach to skin concerns, serums can often help improve skin’s appearance more quickly than creams or moisturizers.

To effectively target your skin concerns, apply a facial serum morning and night. In the morning, apply a serum after cleansing and toning and before smoothing on a moisturizer and sunscreen. At night, apply a serum before your moisturizer.

Apply your facial serum before smoothing on your moisturizer. Many moisturizers provide a protective barrier on skin to help lock in moisture and skincare treatments (like your serums). If a serum is applied after a moisturizer, it may even be less effective as it may not penetrate this moisture barrier.